Target Audience Research

I decided to create a questionnaire to give to my target audience. In this questionnaire I have asked several questions that will allow me to understand what my target audience like and what they do not like to see in magazines. The questionnaire looked as follows:

Gaining answers to these questions has allowed me to gain a better understanding of what to include in my magazine. The results were as follows:


1) 4/6 said pastel. 1/6 said bright. 1/6 said both. Clearly, more of my TA prefer pastel colours, however there was still one person that said bright and one that said both, meaning I will still include bright colours, although the majority will still be pastel.


2) 6/6 said coloured. Therefore I will ensure my pictures are in colour to appeal more to my target audience.


3) 2/6 said long shots. 2/6 said close up shots. 2/6 said both. As the result is split evenly I will include a range of each.


4) 6/6 said natural hair. I will certainly have my models with natural hair. I am pleased with this result as I believe natural hair does look much better.


5) 2/6 said serious. 3/6 said smiling. 1/6 said both. This result means I will include both, perhaps more with serious facial expressions.


6) 3/6 said busy backgrounds. 2/6 said both. 1/6 said plain studio shots. I will include a range, however I will have slightly more location shots.


7) 5/6 said subtle. 1/6 said both. Therefore the majority of my models will have subtle make up, but I will include at least one with more bold make up.


8) 4/6 said natural poses. 1/6 said bold poses. 1/6 said both. I will include a range of poses covering each, but I will use mainly natural poses.

So from this research I have learned that I will:

• Use more pastel colours.
• Have my pictures in colour.
• Have a mixture of close up and long shots.
• Have natural hair on my models.
• Have a range of serious/ pleasant faces.
• Have more location shots, but still some studio shots.
• Have most models with subtle make up.
• Use mainly natural-looking poses.