How Different Magazines Target Different Age Groups

This Teen Vogue magazine targets a teenage audience aged 13-18. This TA is clearly reflected with the features of the magazine.

• The main colours used are bright pink and bright blue, these colours are very child-like and extravagant. They don't appear to look very classy, so they wouldn't attract an older audience. The colours would certainly be more eye-catching for a younger teen audience. 
• The word 'cool' has been used. This isn't sophisticated at all so wouldn't appeal to an older audience, meaning it targets a teen audience much better. 
• The sans serif font used for the features is again not very sophisticated, especially the 'Glam Alert' font, targeting a younger audience of teens. 
• There is a puff used in the shape of a star, it is bright pink. This targets a younger audience as it doesn't look very professional, so an adult wouldn't really appreciate the way it looks.
• The models costume and hair is very extravagant and bold, this look wouldn't really work with an adults, sophisticated magazine, so therefore it works much better for this teen edition. 
• Celebrities such as Katy Perry, Selena Gomez and One Direction are mentioned. These people are all aimed at a younger audience - teenagers. So including features about them will attract the teenage audience, and repel the older audience who will probably have no interest in them.

This Vogue magazine targets a sophisticated, older teen and adult audience aged 16-25. This TA is clearly reflected with the features of the magazine.

• The colours used are much more sophisticated and classy. The grey works really well with the dark red costume and deep pink masthead. This will attract an older audience due to the elegance of the colours.
• The font used for the features is a sans serif font, like the Teen Vogue magazine, however it is much thinner, which makes it look much more appealing and elegant. It would appeal to the older TA as it looks more classy, which they would appreciate.
• The models make up looks very detailed and neat. It is bold, but yet she still looks classy. Although the Teen Vogue edition features a model also with heavy make up, the model in this Vogue magazine looks much more sophisticated and classy, targeting an older more sophisticated audience. 
• The magazine just looks overall much more sophisticated. I believe the colour really make the difference as they look much more elegant and appeal more to an older audience.