More Target Audience Research

As my target audience is very wide (16-25), I have decided to split it into 3 age groups so that I can really look at how different they all are, and work out how to appeal to them all.


16-18 year old:
This is college age, so they will most likely be living with their parents. They are group A/B so might have money from their parents, meaning that providing their parents give them money, they will be able to afford high fashion clothes, like the ones depicted in my magazine. They may have part time jobs at this age so could also have a fair amount of money of their own. I think I should include some clothes that are more affordable because it is unfair to expect this auidence to have the same amount of money as those aged 25.


19-21 year old:
This is University age, so these people will probably have a fairly well paid part time job that provides them will a good amount of money. Either that, or they will have a full time job or apprenticeship. Both of these will mean they have a lot of money, and as they're group A/B, it is likely they will have good financial support from their parents. This means they will be able to afford high fashion clothes, similar to the ones depicted in my magazine.


22-25 year old:
At this age, it is likely that they will be in a full time job. They will most likely have a lot of money of their own by now, so won't have to rely on money from their family. They will be more independent now, and more free to go out and do as they please. They will therefore probably be very into shopping high fashion clothes and accessories, which means they will be influenced by my magazine and want to buy the products depicted. I can include very expensive clothes, as this audience, being group A/B, can probably afford them.