Conventionally, the masthead is placed at the top in the centre of the website. It has a video behind it of a model in a floral, brightly coloured dress which makes the webpage look instantly very colourful. However, I do think it takes attention away from the masthead as the video is quite busy and distracting which may not be a good thing. Although, it is still very visible due to the large white serif font. The font being serif creates a graceful, sophisticated look, and it therefore represents the magazine as those things also. All 3 websites I have researched (Harper's Bazaar, Vogue and Elle) have used a serif font, each very similar. I really enjoy the way it looks, therefore will most likely use a serif font for my masthead and logo.
The logo is placed in the top left corner which is conventional. Just like the other two websites (Vogue and Elle), it remains there when you scroll and you are able to press on it and be directed back to the homepage. This is very useful and time saving, as it means the audience won't have to scroll all the way back up, they can simply press the logo. The navigation bar has similar links to Elle's and Vogue's navigation bar, with links for 'fashion' and 'beauty'. These two links are typical of a fashion website. This navigation bar also has a celebrity link, that contains celebrity gossip articles. This attracts a younger audience of teens aged 16-19. However the Bazaar Bride link then attracts an older audience of 24-30 as it is all about wedding planning. Therefore the links help to widen the websites TA. Both these links address audiences concerns, whether the concerns be planning a wedding, or simply wondering what Meghan Markle has been wearing. The link to 'ShopBAZAAR' is effective because it promotes their products and encourages people to buy from them.
The menu option brings up a long list of links, including the ones in the navigation bar and more. There is a travel and food link which directs you to a page all about these things. There are several articles all about different places to travel to in the world. This almost works as a way of advertising destinations, as the pictures encourage people to go and experience the beautiful places in real life. There are articles about the best food places as well. The articles combine travel and food, as you have to travel long distances to most of the food places. This attracts a young audience of people aged around 19-21, as it is this age that people tend to go travelling at. Therefore these articles do actually address the audiences concerns, as people will read the articles to discover where they should go.
There are stories to do with politics, which isn't really what you would expect from a fashion magazine. This helps to widen the audience as an older audience (30's) would be interested to know what the Queen said to Trump. The byline is useful because if the audience recognises a writer that they like, they're likely to press on and read the article. All 3 websites I have studied have had bylines so I will definitely include them on my website.
From looking at Vogue, Elle and Harper's Bazaar websites I have discovered several features that are common and that I will use on my website. Some being:
- The masthead in a serif font, positioned at the top in the centre.
- The logo being in the top left corner, and it being a direct link back to the homepage.
- The navigation bar including links that appeal to everyone in my TA (16-25).
- Bylines on every article.
- Social media links.
- A moving image behind the masthead.
- I will include some square images like Vogue as it looks unique.
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