Masthead Research

The font used for the Vogue masthead is a serif font and I really love how elegant and classy it looks. I love how it is thin in places and thick in others, it makes it look extremely sophisticated.  My magazine needs to be sophisticated so I will definitely use a serif font as I believe they look much more graceful. They have chosen to include 'British' in the O, so that you're aware of which version of the website you are on. This is in a plain sans serif font so it doesn't take away any attention from the tasteful serif font used for 'Vogue'. I most likely will not chose to include anything like the 'British' in the O as I think it is unnecessary and I don't want anything to take away the elegance of my masthead.

The font used here is again serif and so looks very classy. The letters are slightly more spread out and thin compared to the Vogue masthead. In my opinion, I prefer the Vogue on as I love how the thin sections contrast with the thick and how rounded it all looks. Although, I do love how symmetrical this one looks. The word 'Elle' is symmetrical so perhaps I could think of something similar for my masthead in order to achieve this look for my masthead. Although I do think this will be extremely hard, so I will most likely use a similar font to the Vogue masthead and have a word that is not symmetrical.

I love the font used for the Harper's Bazaar masthead as it has elements of the other two fonts that I enjoy. It has the thin and thick sections that I think look appealing, and it combines the thinness of Elle's font that I like, but still has the letters close together like Vogue's masthead. I will certainly use a serif font as they signify elegance, class and sophistication and so represent the magazine as these things. These are the things I really want to make my magazine.

After playing around with fonts I decided to go with a font named 'Didot' as it looks very classy and sophisticated which is what I want. Here is how it looks with my magazine name:

I like the distance between the letters and how the Q makes it look more unique as it hangs below the rest of the letters. I think this font will represent my magazine as sophisticated, elegant and tasteful.